Trouble-Free Programs For Black Hat SEO Described
The Basic Principles of Search Engine Optimization (SEO) - Yahoo! Voices - voices.yahoo.com
Throughout my career just as one SEO professional I have been through many good and bad largely due to changing behaviors of search engine algorithms. But despite stiff challenges, I had was able to rank my client websites high up on Google, the foremost search engines like yahoo. This time, using the launch of Google Panda, accompanied by the master-stroke Google Penguin, the entire world of google search optimization however went to get a toss so that as to me, it took a minimum of a few days to comprehend and accept the most important setback that my websites received with regards to historical row search page rankings.Thankfully, after performing sedate research work and implementing the feasible solutions on my own sites, I started noticing significant surge inside their search engine rank that otherwise went down to a historical low, the same as the share market on the bad day. The positive outcomes inspired me to share the important parts of my thorough study with my readers and here I am with all the current tidbits regarding Google Panda and Google Penguin for you to take advantage of.Google: Your Titanic ShipIf you happen to be desirous of popularizing your company, search engines like yahoo, preferably Google play an eminent role. However, Google is no magical wand that actually works as per your wish; perhaps it requires that you make persistent endeavors to attract quality backlinks or 'votes' to be able to win high search engine result pages(SERPs) rankings. In simple language, you can consider Google google search because the Titanic ship that may enable you to sail across smoothly on the way towards gaining high ROI but at the same time, it would leave your small business sinking inside mid if the search engine tracks the inappropriate SEO techniques you have adopted to meet your cause. Hence, it's good to follow the golden rule, 'The more you have ethical white hat SEO techniques, better will be the chances to win high rankings'.The Basic DifferenceLike ideal twins, both the algorithms meant to curb around the increase of fraudulent links on Google in their own respective manner. While Panda's versions emphasized on reducing the ranks of substandard quality sites and bringing into limelight those sites that accompanied good quality content, Google Penguin targeted at clipping the wings of internet sites built from the Google webmaster's guidelines by adopting certain unscrupulous black hat SEO techniques.Google Panda and PenguinIn the greed of attaining prominent rankings, webmasters or SEO companies for the children, almost caused it to be a habit to violate copyrighted material. They copied original content from other sites and blogs to their own sites. None of the online material, whether in text, image or video form was spared from use illegally. All these ways though being black hat SEO techniques helped the unscrupulous sites to get prominent rankings whereas the original sites were built to bear heavy losses both with regards to rankings and business. Ever since 1998, Google continued introducing varied algorithms to keep a check mark on these kinds of flawed activities nevertheless they ceased to generate any major difference. It was only Feb, 2011 when the google search reduced heavily within the copyright infringers with Google Panda that impacted 11.8% search queries made on Google as was mentioned in the Google's official post dated Feb25, 2011, compiled by Amit Singhal, a Google Fellow, and Matt Cutts, the Principal Engineer. It further said,"This update is made to reduce rankings for low-quality sites-sites that are low-value add for users, copy content from other websites or sites that are just not invaluable. At exactly the same time, it's going to provide better rankings for high-quality sites-sites with original content and information for example research, in-depth reports, thoughtful analysis and the like." (1st Image).Since then Google maintained introducing fresh Panda updates using the most discussed one being Panda 3.5 which was released on April 25th. The latest someone to break the ice is Panda 3.8, announced on June25, 2012. Aside these changing Panda algorithms, Google released just one more fresh algorithm using the name of 'Penguin' that targeted at curbing web sites leveraging illicit SEO techniques like cloaking, keyword stuffing, content duplicity and much more, while using intention to accumulate topnotch search page rankings. I indicate you to definitely go through these updates and manage your websites accordingly if that you wish to gain prominent Google ranking.Targeting Spam, Not Over OptimizationOne month before the announcement of Google Penguin in the panel discussion at SXSW named Dear Google & Bing: Help Me Rank Better!, also attended by Danny Sullivan, Editor-In-Chief of Search Engine Land and Duane Forrester, Bing's Senior Product Marketing Manager, Matt Cutts brought up searching ranking penalty for "over SEO'ed" or "over-optimized" websites. He further said, "The new over optimization penalty will probably be introduced into the listings in the upcoming month or next couple of weeks. The purpose is usually to 'level the playing field'. To give sites that have great content a much better shot at ranking above sites who have content it's not as great but do a greater job with SEO".However on April24th, with the launch of Penguin, Cutts clarified his statement by urging that it's indeed a similar update that they mentioned but does not refer to the "over-optimization statement" that meant to target SEO. Danny Sullivan writes in their article about his conversation with Matt Cutts where the Distinguished Engineer at Google Inc said, "I think 'over-optimization' wasn't the most effective description, because it blurred the excellence between white hat SEO and webspam. This change is targeted at webspam, not SEO, and now we tried to create that fact more clear inside the blog post".Link Issues That Affected Websites after Penguin UpdateI was almost torn apart with the sudden downfall of my websites' rankings, without getting any fault of mine. The same situation caused a number of other SEO professionals to panic across the world at the same time. Evidently, issues with links became available to become among the main factors that cause this sudden drop as I identified in my researches. It would be worthwhile sharing those link-based factors along so that you will may screw the things when the problems for your end will also be somewhat similar.1. Lack of quality links from relevant sites: While attempting to understand the exact cause of slashed rankings of my websites, I came across various articles that indicated insufficient incoming links from sites of similar niche as being a prominent reason behind this flaw. Penguin values the websites that muster quality backlinks from domains belonging to a similar vertical as that regarding yours. If you wish to know about the diversity of your respective site's keywords or updated information of the profile, then ahrefs and Open Site Explorer are two bankable tools in this connection.2. Lagging behind in natural links: This is one of the most common problems being encountered by web owners following the inception of Google Penguin; my case was no exception either. Varied factors contributed to this dilemma for example: Buying one way links with identical anchortext: If you are purchasing links from the website with exactly same anchor texts then beware, since this practice violates Google's guidelines. The internet search engine strictly opposes the usage of paid links while using sole motive to advertise rankings as opposed to proving valuable for the visitors. Spamming in content: Are you using a gibberish user name that is certainly at most a spam for Google? Do your comment signatures incorporate exact match keywords? If for just about any or both of these questions you say Yes then trust me, you might have a large reason to stress. Google considers these techniques because most undesirable ones as his or her only intention is usually to rank the url unnaturally for some pin-pointed keywords. Avoid links from forbidden sites: Care to not collect inbound links from websites that is included with continuous pop-ups, harmful malware or spams. They are indeed a big letdown for Search Page rankings. Thankfully, I always kept distance from all of these links and as soon as the update, I have even become more cautious and indicate the identical to suit your needs too. Guest posts: Yet again anchor-text is necessary and plays the spoilsport since the majority of web sites who have been downgraded by Penguin had backlinks from websites that contained low-quality guest posts that have not even attempt to do while using intended topic. 3. Extensive Use of Money Keyword:A money keyword is simply the one that can help you make money through high SERPs and individuals often go to just about any extent in using these keywords in the greed to attract exceptional benefits. After the link between Google penguin depicted a slump in the SERPs for a most sites, Microsite Masters conducted a survey that involved the comparison of links having "money" keywords as anchortext with those having words apart from main keywords used as keywords. The results were a lttle bit startling, as most in the affected websites was comprised of money keyword for keywords in over 60% of backlinks which provides approach to negative SEO, a strictly prohibited by Google. The moral of the story is to switch over to more meaning words for anchor text which could assure respectable search volume as opposed to relying heavily on money keywords. The graphical representation below specifies this fact more clearly (image credit by MicrositeMasters): (2nd Image and 3rd Image)Link Building Tips after Panda/Recovering from PenguinAfter encountering countless link issues, it can be but likely that you will get discouraged to the extent that you just drop the idea of regaining the search page rankings. But this is exactly the point where you have to resurrect and encourage yourself to move with the topmost spot of Google SERPs. For sure, Link building is never exactly the same post Google Penguin however you can certainly still prove your mettle and are avalable out victorious. Here are some influential tips that could allow you to in your craved endeavor: Try avoiding anchor links with exact match: This strategy would call for nowhere in rankings, instead could tend Google to penalize you for having multiple links with exact match anchor text. A better ploy would therefore be to focus on links with keywords emphasizing about the publicity want to promote and not on other links that have non-branded keywords, more help on Impact of Anchor Text Diversity & Link Relevancy. Be inconsistent with your link building efforts: Seems awkward but this tactic is a bit more likely to work in your favor. While you're doing backlink building having a definite monthly budget, it's better not to follow along with a definite pattern. Google is smart enough to discern the ceaseless growth within your paid links on daily, weekly or monthly basis. Penguin update terms in this way of link building as unnatural which is not whatsoever beneficial to your site's health within the search results. Hence, try to produce things as inconsistent as you can. Buy a variety of paid links: If you are depending upon paid links to your website's promotion, be sure you have variety in your selection. I mean, it's great to have links from all sorts of web sites whether small, big, rich in PR or no PR in any respect, with nofollow links etc. Links from Twitter, Facebook may also be of high significance normally made available. How about investing on entire site/blog: If at this point you've only purchased links from websites or blogs then for a change, move somewhat further and buy a complete website or blog. This particular effort would help you save from getting in the black list of Google and alongside, is more likely to fetch you extended benefits in comparison to the link purchase. Be alert to 404 reports and 302 redirects: Information about 404 reports and 302 redirects is pretty helpful in identifying your internal links, log files etc. Check if your links are connected for the active pages without under-going 302 redirects.
'You should steer clear of the scammers simply because they will need your plastic card number after which disappear,' says Sacramento web marketer Mark Germanos. Germanos can be a Sacramento SEO Pro who helps local businesses achieve higher rankings in Google, Yahoo and Bing. 'When you talk to your SEO consultant, you ought to meet him/her face-to-face and decide when you can trust this person. Ask if they may be with this business for a long time and request testimonials business satisfied clients. You are getting into an experienced marriage'
What are these mysterious "black hat" SEO strategies? Is it the newest fashion trend? No, it isn't a fashion trend in any respect. Should I undertake it? Does it work while using SE's or perhaps is it really a waste of time? The solution to these questions depend on whom you are talking to. Many employ these strategies and attempt to do so today.
Internet marketing can be a craft. You need someone creative enough to test something new but also smart enough to halt a tactic that is causing more harm than good. Again, in case you are investing heavily into SEO or any affiliate marketing strategy, you happen to be entering a professional marriage. Make sure you can rely on partner.
What Not To Do?
As SEO practitioners, we develop lists of keywords/phrases widely used to obtain the specific body of content about which we're writing, by search results users. We look each and every term or phrase and figure out how competitive it really is in addition to how frequently it's used in research online. Once this is accomplished, we attempt, with a various methods, to make our websites as visible to google search spiders as you possibly can, ensuring that they detect and index our site.
All the aforementioned black hat techniques work albeit temporarily. A website might enjoy an upsurge of traffic but this effect won't continue for long because search engines like Google now use efficient algorithms to detect such irregularities and also the responsible SEO company Singapore. Such pages are blacklisted the moment they are detected. The same fate befalls link farms and the websites that they send their links.
These are common perfectly legitimate and ordinary SEO practices. However, these practices could be manipulated in a way that's dishonest. For example, black hat practitioners, allow us a technique generally known as blog-pinging by which they produce a large number of Blogs and posts one of the links for their target website onto each blog. This obviously has got the potential of creating a huge SERP presence inside a way that is certainly clearly deceptive.
E-commerce is often a high dollar industry 'despite facing numerous economic downturns, it continues to be fastest growing segment from the U.S. retail industry with 2010 sales totaling $166.5 billion. Nearly double growth rate to $254.7 billion is expected for 2013. 'This can be an impressive growth rate given e-commerce represents 4.28 percent from the total US retail sales' (White & Ariguzo, 2011, p. 134). Consumers increasingly check out the internet to discover specifics of companies, their leaders, to get products and services, among other items. Detailed information about various topics may be obtained from websites, social networking sites, pr announcements, emails, newsgroups, forums, and numerous other places. Unfortunately, brand cleansing and black-hat techniques (ways to improve the ranking of a website) bring about dubious information about the internet, due partly, to a nonexistent or poorly managed content review process. Chen, XU and Whinston (2011) state that 'Wikipedia provides content that could be misleading as well as incorrect; while Amazon.com buyer's feedback might be manipulated by sellers or book publishers to further improve their goods, and Slashdot's commentators might post biased or useless comments, because some commentators perform for companies and produce purely promotional comments' (p. 238).
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