Realistic Black Hat SEO Methods - The Options

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Throughout my career being an SEO professional I have been through many good and the bad largely due to the changing behaviors of search engine algorithms. But despite stiff challenges, I had were able to rank my client websites high up on Google, the foremost search engines like yahoo. This time, using the launch of Google Panda, accompanied by the master-stroke Google Penguin, the entire world of search results optimization however went for a toss in addition to being for me personally, it took at the least several days to realize and accept the most important setback that my websites received in terms of in history row search page rankings.Thankfully, after undertaking sedate research work and implementing the feasible solutions in my sites, I started noticing significant surge within their search rankings that otherwise occurred to an in history low, the same as the share market on a bad day. The positive outcomes inspired me to share with you the key elements of my thorough research work with my readers and here I am with all the current tidbits regarding Google Panda and Google Penguin so that you can reap the benefits of.Google: Your Titanic ShipIf you're desirous of popularizing your small business, search engines like google, preferably Google play an eminent role. However, Google is no magical wand that actually works much like your wish; perhaps it takes you to definitely make persistent endeavors to draw in quality backlinks or 'votes' so as to win high search results result pages(SERPs) rankings. In simple language, you can think about Google search results as the Titanic ship which could assist you to sail across smoothly continuing your journey towards gaining high ROI but as well, it would leave your organization sinking inside the mid if the search results tracks the inappropriate SEO techniques you've got adopted to meet your cause. Hence, it's good to follow along with the golden rule, 'The more you have ethical white hat SEO techniques, better are your chances to win high rankings'.The Basic DifferenceLike ideal twins, both algorithms designed to curb along the increase of fraudulent links on Google inside their own respective manner. While Panda's versions emphasized on decreasing the ranks of low quality sites and bringing into limelight sites that accompanied high quality content, Google Penguin aimed at clipping the wings of web sites which are contrary to the Google webmaster's guidelines by adopting certain unscrupulous black hat SEO techniques.Google Panda and PenguinIn the greed of attaining prominent rankings, webmasters or even the SEO companies for the children, almost caused it to be a habit to violate copyrighted material. They copied original content off their sites and blogs to their own personal sites. None with the online material, whether in text, image or video form was spared from use illegally. All these ways though being black hat SEO techniques helped the unscrupulous sites to get prominent rankings whereas the initial sites were designed to bear heavy losses both in terms of rankings and business. Ever since 1998, Google maintained introducing varied algorithms to keep a check on these flawed activities but they ceased to create any major difference. It was only Feb, 2011 in the event the search results dropped heavily within the copyright infringers with Google Panda that impacted 11.8% search queries made on Google as was mentioned in the Google's official short article dated Feb25, 2011, compiled by Amit Singhal, a Google Fellow, and Matt Cutts, the Principal Engineer. It further said,"This update was created to reduce rankings for low-quality sites-sites which are low-value add for users, copy content off their websites or sites that are hardly very useful. At the identical time, it is going to provide better rankings for high-quality sites-sites with original content and information like research, in-depth reports, thoughtful analysis and so on." (1st Image).Since then Google continued introducing fresh Panda updates with all the most talked about one being Panda 3.5 that has been released on April 25th. The latest anyone to break the ice is Panda 3.8, announced on June25, 2012. Aside these changing Panda algorithms, Google released just one more fresh algorithm with the name of 'Penguin' that targeted at curbing those sites leveraging illicit SEO techniques including cloaking, keyword stuffing, content duplicity plus more, using the intention to acquire topnotch search page rankings. I indicate that you go through these updates and manage your websites accordingly if you to wish to realize prominent Google ranking.Targeting Spam, Not Over OptimizationOne month prior to announcement of Google Penguin in a very panel discussion at SXSW named Dear Google & Bing: Help Me Rank Better!, also attended by Danny Sullivan, Editor-In-Chief of Search Engine Land and Duane Forrester, Bing's Senior Product Marketing Manager, Matt Cutts discussed looking ranking penalty for "over SEO'ed" or "over-optimized" websites. He further said, "The new over optimization penalty will be introduced to the listings within the upcoming month or next couple weeks. The purpose is to 'level the playing field'. To give sites which have great content an improved shot at ranking above sites who have content it is not as great but do a better job with SEO".However on April24th, with the launch of Penguin, Cutts clarified his statement by urging that it is indeed the same update he mentioned but doesn't talk about the "over-optimization statement" that meant to target SEO. Danny Sullivan writes in their article about his conversation with Matt Cutts the place that the Distinguished Engineer at Google Inc said, "I think 'over-optimization' wasn't the top description, because it blurred the distinction between white hat SEO and webspam. This change is aimed towards webspam, not SEO, and we tried to generate that fact more clear within the article".Link Issues That Affected Websites after Penguin UpdateI was almost torn apart with all the sudden downfall of my websites' rankings, without getting any fault of mine. The same situation caused all kinds of other SEO professionals to panic around the world also. Evidently, problems with links became available being among the key causes of this sudden drop as I identified within my researches. It would be worthwhile sharing those link-based factors along with you so that you can may screw the points if the problems at the end will also be somewhat similar.1. Lack of quality links from relevant sites: While trying to be aware of exact cause of slashed rankings of my websites, I came across various articles that indicated not enough incoming links from sites of similar niche as a prominent basis for this flaw. Penguin values web sites that muster quality backlinks from domains belonging to the same vertical as that of yours. If you wish to know of the diversity of one's site's keywords or even the updated information of one's profile, then ahrefs and Open Site Explorer are two bankable tools in this regard.2. Lagging behind in natural links: This is the most common problems being encountered by webmasters after the inception of Google Penguin; my case was no exception either. Varied factors contributed to this dilemma for example: Buying backlinks with identical keywords: If you're purchasing links coming from a website with exactly same anchor texts then beware, as this practice violates Google's guidelines. The google search strictly opposes using paid links using the sole motive in promoting rankings instead of proving valuable because of its visitors. Spamming in content: Are you employing a gibberish user name which is no more than a spam for Google? Do your comment signatures contain exact match anchor text? If for almost any or both these questions you say Yes then keep in mind that, you might have a large reason to fret. Google considers they since the most undesirable ones his or her only intention is usually to rank the link unnaturally for a few pin-pointed keywords. Avoid links from forbidden sites: Care never to collect one way links from websites that is included with continuous pop-ups, harmful malware or spams. They are indeed a large letdown for Search Page rankings. Thankfully, I always kept distance from all of these links and following your update, I have even be a little more cautious and indicates exactly the same in your case as well. Guest posts: Yet again anchor text is needed and plays the spoilsport since the majority of of the websites which have been downgraded by Penguin had backlinks from websites that contained low-quality guest posts which had not even attempt to do with all the intended topic. 3. Extensive Use of Money Keyword:A money keyword is only the the one that makes it possible to make money through high SERPs and individuals often head to almost any extent in making use of these keywords inside the greed to draw in exceptional benefits. After the results of Google penguin depicted a slump inside SERPs for the most sites, Microsite Masters conducted a survey that involved the comparison of links having "money" keywords as keywords with those having words aside from main keywords used as anchortext. The results were a lttle bit startling, as most from the affected websites was comprised of money keyword for keywords in over 60% of inbound links which provides way to negative SEO, a strictly prohibited by Google. The moral in the story is usually to switch to more meaning words for anchor text which could assure respectable search volume rather than relying heavily on money keywords. The graphical representation below specifies this fact more clearly (image credit by MicrositeMasters): (2nd Image and 3rd Image)Link Building Tips after Panda/Recovering from PenguinAfter encountering a lot of link issues, it really is but likely that you receive discouraged to the extent that you drop the thought of regaining the search page rankings. But this really is where you'll want to resurrect and encourage yourself to move at the topmost spot of Google SERPs. For sure, Link building is rarely the identical post Google Penguin however, you can still prove your mettle are available out victorious. Here are some influential tips that can help you in your craved endeavor: Try avoiding anchor links with exact match: This strategy would get you nowhere in rankings, instead could tend Google to penalize you for having multiple links with exact match keywords. A better ploy would therefore be to pay attention to links with keywords emphasizing for the coverage want to promote rather than on other links which contain non-branded keywords, more help on Impact of Anchor Text Diversity & Link Relevancy. Be inconsistent in your linking efforts: Seems awkward but this tactic is more planning to work inside your favor. While you might be doing building links having a definite monthly budget, it's better not to follow a definite pattern. Google is smart enough to discern the ceaseless growth inside your paid links on daily, weekly or monthly basis. Penguin update terms this way of backlink building as unnatural which is not in any respect best for your site's health over the search results. Hence, try to produce things as inconsistent as you can. Buy many different paid links: If you might be depending upon paid links for the website's promotion, make sure to have variety inside your selection. I mean, it's good to possess links coming from all sorts of sites whether small, big, rich in PR or no PR at all, with nofollow links etc. Links from Twitter, Facebook may also be of high significance in this regard. How about investing on entire site/blog: If chances are you might have only purchased links from websites or blogs then for any change, move a lttle bit further and purchase a whole website or blog. This particular effort would save from getting to the black set of Google and alongside, is more likely to fetch you extended benefits in comparison to the url purchase. Be mindful of 404 reports and 302 redirects: Information about 404 reports and 302 redirects is actually comparatively useful when you are identifying your internal links, log files etc. Check if all of your links are connected towards the active pages without experiencing 302 redirects.

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In the vicious competition for traffic and so business, some web owners are willing (or tempted) to accomplish everything to see their website towards the top of search results. Black hat SEO is frequently what many such owners who succumb for the drive for the quick buck turn out falling into. But not all black hat techniques have always been banned. Some of the methods commenced as legitimate until unscrupulous SEO practitioners began to manipulate them to gain undue advantage.



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As SEO practitioners, our intention is to maximize our search results visibility to those spiders with all the reason for making our information accessible for them so that searchers will be more prone to find our websites, thus increasing our internet search engine rank. SEO is targeted most totally on keywords, search term research/selection, making sure search engines like yahoo index our sites, and on-, and also off-, page optimization.

Ok, ok, you might have me convinced. I do not need to go while using black hat strategies. But what might be regarded black hat? How can I avoid it? Just hold on a second. I'm getting there. Didn't I tell you I was lazy. The rest of the article is dependant on those things to avoid. By the time I am done, you will be aware what to avoid to your site to not get it banned. There are 2 strategies to spamming. On-page and off-page. Sounds familiar? Same factors to assist you rank well are similar that can ensure you get penalized or banned. Let's start with the own backyard. Your thinking'Yea, yea I know "As momma always told you." Yep. See your getting hired!

Yes it will undoubtedly work in the event you are only following on from the short-term gains. Yahoo and google could still discover it in due course and you'll guaranteeing you will get penalized. You should check out any Black Hat SEO forum and you can realize that a lot of people who used this kind of internet marketing are actually filled with regrets. In lieu of earning there, they're down and here i am at zero due to performing it with all the easy way.

First approximately bat, keyword stuffing. What is that? you could possibly ask. Almost seems like some food. Making me hungry just great deal of thought. I'll try taking some chicken with a side of chicken stuffing, mash potatoes and keyword stuffing please.

Of course people will always come up with increased ways to conquer these systems but one way or some other it really is generally agreeable that black hat SEO is detrimental to the online business. Not only does it position the website susceptible to being flagged as a possible offender it can also damage you can actually reputation thereby annoy its current and customers. Before an enterprise hires the assistance of an SEO company Singapore it has to make sure that it is a reputable company that just uses white hat SEO the ethical the complete opposite of black hat SEO.

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